• App Marketing

    5 Best Push Notification Campaign Your App Needs Urgently!

    Push Notification is an effective tool for the app marketers that could boost up the user engagement and user retention exponentially. However, still, most of the app owners didn’t know how they can use this technique to get their users back. As much as the push notifications benefit the app, they can also backfire if not use in a cautious way. Today we will be telling you the best 5 push notifications campaign that you can use for most effectively leveraging this technology.

    Top 5 Push Notifications Campaign

    1. On-Boarding Campaign

    The user has installed and opened your app for the first time, browsing through it and left it after a while. Now, it is clear that user is interested in your app as the app is still in the phone, but you need continuous engagement for the app. The best thing you can do is sending the On-boarding push notifications. This includes greetings and thanks messages for the user to install the app and choosing your service. You need to bring the user back to your app, but why should the user open your app in such a short period. To allure the user you can offer On-boarding deals or discounts to the user that will lead the user to open the app.

    2. Retargeting Campaign

    It is the most important campaign that will get you the maximum user retention for your app. After using your app if the user does not open it for quite a while then it’s time to worry and take the step. The retargeting campaign includes reminding the user about any incomplete task or the move that he/she might be interested in completing. The best examples are the shopping apps, the items in the cart could be used as a push notification. Asking the user to complete the process and buy the product from their cart will tempt the user to open your app.

    3. Time-Sensitive Campaigns

    This is the most beneficial one as it could bring you the maximum engagement if executed carefully. The timing of sending the push notifications plays a major role in getting the user’s attention. The first thing you need to understand is that sending too many and irrelevant push notifications will only be going to irritate the users. The time-related campaign gives an idea about the perfect time to hit the notification for the users. Consider there is a news app, so sending the exclusive news flash in the morning and instantly will be most effective.

    4. Reward Campaign

    If you look from the user’s point of view, then it is much easier to browse apps by category. This is the reason why you need to put your app in the relevant category to avoid misleading of the users. It is best to choose the category for your app which describes your product the most. This will bring you the maximum number of users and help you in marketing your app.

    5. Location-Based Campaign

    The location-based campaign is the most trending one nowadays as it getting the maximum business to the users. Under this campaign, you need to customize the notifications and send the push notifications depending upon the user’s location. If the user is in the nearby location to your shop or brand, you can send the alluring deals and discount that will help you by bringing them more business. Just a piece of advice, you don’t want to try this location-based campaign on the inactive user as it could get backfire with the permanent loss of those users. Try to target the users who frequently open your app and seems to be pretty active.

    Push notification is the tool that will boost up your user engagement in no time, and it’s no more a secret. But you have to be specific with the strategy and plan using this method. I hope above-mentioned campaigns will help you increase the user engagement exponentially.

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