• App Marketing

    What is App Store Optimization?

    What is App Store Optimization


    Technology is definitely moving at a fast rate. There are so many people who are taking to mobile app development. People are developing apps at quick paces and the play store is getting filled with them. With so many mobile applications that have taken over the mobile world, It is really difficult to build an app and then make it considerably noticeable in the mobile market. This entire process is so difficult, that one really needs to know how to develop the entire process of an application, and then market it successfully. If the marketing is not cared for, the purpose of the application is in itself defeated. The most common technique of mobile app marketing is App store optimization which will be discussed in details below.

    Defining App Store Optimization

    Abbreviated as ASO, this is the process of bringing one’s application to the top lists in the play store. The results will be that the higher your app comes in the ranking while you are searching for the app, the more chances are that people will download your app. The app visibility automatically changes and a greater number of people will automatically download your app. This visibility directly means that traffic to your app will increase, thus giving it more publicity. Then it will start appearing on the top searches all by itself. The entire goal of ASO is thus to increase the traffic to your app, and help you to earn more money out of it.

    Now this may sound really easy, but it doesn’t come that cheap. You need to understand the purpose and the customer base of your application very well. Making wild guess will not help you. You have to identify your competitors, the keywords that connect you to your competitors and more. Having a clear understanding of what your keywords are, how they direct you to your end users holds some vital information that you could access to your benefits. This is actually an important piece to the jigsaw puzzle wherein your app can be downloaded more frequently by a lot of customers.

    Understanding the Importance of an ASO

    An ASO is crucial because of many reasons. Statistics says that almost 63% of the applications are downloaded through searches itself – making this an important tool to help with ap downloads. Thus, the app store is the treasure house to your app getting downloaded – you just have to know how to go about it. So, it is but natural if you aren’t using app store optimization to achieve your download goals, you aren’t enjoying the fruit of the nectar. If you didn’t realize how many apps make their way to the play store daily, it might make you think what would be the purpose of app optimization. But to clarify that, thousands of apps are added into the store and hundreds of apps compete for the bare minimum – just to get a plain visibility. Still the most shocking fact remains that most developers aren’t even using the app store optimization for increasing their app’s visibility – such an unfortunate incident. ASO is definitely the secret weapon that a lot of people are missing out completely.

    How Does it Work -ASO Briefed in Details

    This will be an easy breakup of information for better understanding.

    What matters most -the headings: it is needless to say that the keyword which initiates the heaviest traffic should be up on the heading. That will ensure that the moment a hit is encountered, your application gets caught. Research well on the keywords, the kind of searches that your customer base would do, and more. Just as your app will gain a lot more downloads, the second mode of publicity starts to spring up – the mouth to mouth advertisement. Other people will start recommending your application and you will automatically gain a greater number of customers.


    look for a list of words that people who can be potential customers keep typing. This word set can be your treasure trove to success. These searches can guide you to optimize your application in a way that it is maximum visibility. You could also easily monitor the relevant keywords and go about setting them up.

    The Secondary Factors That will Impact ASO are

    The total number of downloads is also crucial to ASO, and you need to have a steady base to climb up the list. Remember to have a back up team who will keep hitting on the app and download it. Also, another important factor is that of number of reviews and ratings – the total number of downloads will not be important if people do not come up and review your app. The better rating your app gets, the more visibility it earns. This entirely forms a cycle and is beneficial to your app.

    All of these factors have been tried and tested, and yes, it does take a combination of all of these factors to get your app to a higher-ranking position. Extremely vital and often overlooked by most developers, this is the one stop solution that can help you through your misery of low downloads and less visibility.

    It is a Time-Consuming Process

    It is to be noted that the process takes a lot of time, because it involves learning of the play store that your app is good. It doesn’t happen overnight – and certainly isn’t magic that it will immediately work out. This has to be monitored regularly, tweaked and updated daily, so that it climbs the ladder of hierarchy. The developer must have a thoroughly researched backstory and put up while submission to ensure the best results.

    What is to Be Done

    The app developers have to constantly update the keywords, keep track of their rank online and keep monitoring the reviews and ratings. The competitors need to be kept account of, and the keywords and search words need to be experimented with and be changed frequently according to demands and trends. Research being the buzzword here, the app developers can’t simply stop after building their app. The process continues until your app reaches maximum visibility and subsequent downloads.

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