• App Marketing

    Why is Social Media Important for Mobile App Marketing?

    Why is social media important for mobile app marketing?


    While everyone is talking about the ten-year challenge, we failed to notice something closely. Social media wasn’t this popular back in those days. We had very few users, and it was used for communication only. But now, the tables have definitely turned. Social media is used for connectivity, business, advertisements, campaigns, and most importantly marketing. Social media is now a platform that is indispensable for our existence. This is one of most used platforms by people of all age groups. But if one wants directional profits, there are protocols to be followed for the same.

    A Difficult Task Pursued

    Who said marketing is an easy task? It is one of the most challenging work – if an advertisement doesn’t click well with the crowd, the audience doesn’t respond to it. For the audience and the viewers to really like an advertisement, it has to click with them. Either the visuals need to be powerful, or the jingle needs to be catchy – if it’s a poster, it has to have the X factor that sticks with people. In short, marketing is a terror – if the bets are right one may win, else its game over.

    A Flexible Platform Makes Things Easier

    Social media is a much more lenient and flexible platform to pursue with the marketing of any application or service for that matter. It acts as an amplifier when it is connected to your mobile app marketing. Even, the advertisements reach numerous people with one single hit, making it a hugely profitable venture. 2.1 billion people of this planet access the internet and use it to view social media. 1.7 billion use social media on their phones – which means an advertisement craftily played can reach thousands and crores of people, and the mobile app can hit a million likes.

    The Cheap Factor

    The advertisements on social media are cheaper than the ones that appear on the radio or the television or the newspaper. You could make sure that the advertisement is more spaced, and it looks just the way you visualized. There also stays a huge margin of customer conversion if they are influenced by your advertisements. It is but natural that if your advertisements reach a greater number of people with the touch of a button, it only means that your advertisements are better distributed, and chances of viewing it are more. The more people see, the more they get influenced, and the end result is purchase or use of your application.  

    How does it work?

    Understanding How it Works with Google+

    There are said and verified ways how this can be achieved – for example, the use of hashtags in google+. This is a special feature of social media – hashtags can appear anywhere in searches, and the fact that Google+ generates automatic hashtags makes the advertisements more widespread. So, you could easily have your app publicized. Using hashtags also helps with the SEO organization, and drives people to find your content more easily.

    Decoding Twitter Marketing

    Twitter is used by all the commoners and the civilians alike. A huge portion of the people uses Twitter on their phones – making it a better way to include more people as viewers. You could attract the attention of companies and users by simply tagging them in your posts. You could use content advertising by using Twitter Cards, and this would help in more downloads.

    The Facebook Factor

    This one is definitely the best for your mobile app marketing. The best form of marketing on the Facebook forum is to build your own page for the business and then invite more people to see the page or to like/ comment or even share your page with a personal review. Anything catchy on social media runs like wildfire, and it gives a huge scope to be global with this mode of advertisement. You could even participate in social gatherings and use them to promote your application, a boom for any advertisement, Facebook is powerful if one remembers to use it well.

    Insights into Instagram

    Currently, the most popular platform for the propagation of beauty, fashion, movies, and anything alike, if your app has a social side to it, there’s no better place than Instagram to popularize it. Use stories, or features, or videos or still photos to give your business the exact boost that it would need. There would be a flash update with the help of the stories section, which would give the followers an idea about the features.  

    If noted carefully, all of these platforms help to expand your horizon of reach if you are using it in the right way. The only trick to pool a greater number of followers and increase the number of downloads of your application. The rest automatically falls into place.

    Creating a Strong Story Base

    You might have heard about a database, but have you ever heard of a story base? A story base essentially talks about how you faced the challenges and got through them while building your app. It could also be stories of inspiring people who helped you build the application. It may be an honest description of how the application helps other people. It may be the story of anything that is related t the mobile application. You may ask why would that be necessary? Because people aren’t interested in the database, they may be essentially interested in a story base.

    Still considering why you should use social media marketing for your applications? You could deliver content at very low costs right up on social media. Talk of the user interface, and it can happen over social media. Anything can be possible in this digital world.

    To bear the facts in our mind, social media addiction cannot be cured anytime soon. There is no chance that people will forget to tweet, or will suddenly exit from Facebook. They might leave out any other forms of entertainment, but social media is here to stay. So, if the advertisements use this platform, maximum benefits can be expected out from that.

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