How To Use Social Media To Generate Leads
Social media can be quite effectively used to generate leads. Leads can be defined as potential customers of your application, product or company. They might have expressed interest in whatever you are offering to them, and they have provided you with their contact numbers or mail ids for follow up. You can use this lead as potential information to expand your business, as you simply have to forward these to your sales team. Your sales team will automatically contact them and take the procedure ahead. These leads can be converted into customers by engaging them in valuable content, media or advertisement. Ones you have the base customers ready, anything can be easily executed.
An important question arises here. Why would we need social media leads? The reason to this is simple. All people respond to cold calls terribly. In fact, majority don’t even pick up calls, but on the other hand, they converse very easily on social media platforms, and even leave their contact details. This stands one of the greatest reasons of preferring social media conversations over calls. This is why the digital world will do you better than the traditional calls.
There is a steady requirement of customer flow that you need to send to your sales team. The entire benefit is that the leads are extremely focussed and the marketing is well channelized. Below listed are some of the methods in which the lead generation with the help of social media can be carried out.
Gated Content And Their Links To Be Shared
Understanding this is pretty easy – literally it is content hidden behind a gate. This content should be valuable, and the targeted users will cross the gate to access the content. They will provide some basic information which can be used as lead later on. Such is the value of a gated content. It might be true that some people will not click on the content after landing on the main page that is because they aren’t at all interested in your product or service, so the false leads get eliminated anyway. But count the number of solid leads, those who punched in their mails, or their contact details, they are in for a longer period of time, and will be committed to you and your product. To get this information or gated content to your users, you could simply promote the page your followers and then wait for them to register.
There are some criteria to be kept in mind when you are dealing with contests. The conditions that you have to keep to would be that the contest should be of a proper quality that people would come and participate in it, and secondly, it must have a reward that means a lot to your potential customers only. The prize definitely has to be valuable, else no one will register, and that is needless to say. Suppose you run an e-commerce platform, you could fix the prize to be a 50% discount coupon. That is how your potential customers will be interested for this deal. But then there is a problem with announcing such a general lead – it might attract the floating customers too! People who have actually no interest in the product or service you are providing but are simply there to avail the deal also register themselves in for the contest. This would result in a lot of generalised contacts rather than focussed leads. The nature of the deal has to be very specific and thoughtful to target only the interested customers, for better results.
Trying Social Media Advertising
Almost everyone has access to their phones and digital platforms are a click away. It is always important to advertise your services or product on the social media platform, because everyone has access to all the forms of social media. The advertising costs are surprisingly low, it reaches a huge audience, gated content can easily be shared on social media platforms and links can be easily generated. The entire process is seamless and affordable, and it generates genuine and proper leads that you can use to expand your sales. There are specialised formats available for sharing advertisements on Facebook, and other platforms, making the entire ad sharing an easy experience. Similarly Instagram can be used in the same manner to advertise gated content and other information.
Using Custom Tabs On Facebook
Facebook makes it remarkably easy for all business to thrive. One can open a Facebook page where he or she gives all valuable information about the business and update the page regularly for people to like, share, subscribe, comment, and even follow the page. A huge population of the millennial children and adults who follow a specific page very easily participate in various contests and other gated content, which means that they are most likely to subscribe in your product page, and you get potential leads that can help you with your product sales.
Using Live Videos Or Webinars
This is yet another best way to get people to follow you, and it generates quick and genuine leads. You could advertise that you will be going live soon, and then the people who feel connected to you or your company would sign up for the webinar or the live video and then you could clearly weed out the unnecessary people, because only valuable customers would walk in for a sign up procedure. This way, reliable leads can be calculated.
Using A Tool Like Geo-Targeted Search
This one is tricky. This helps you to weed out exactly the user you need to target. It is easier to catch hold of real leads when you search locally. That is to say, if you are located in a particular city in some country, and your business is strictly located in that city itself, then using social media, you can search out potential leads in that particular city. This is a unique way to go about lead searching, and it accurately generates genuine leads that you could use for your business. As the efficiency in this tool increases, so will your search be refined, and you will reach the goal point of generating successful leads.