• Martech

    The Top MarTech Tools Every Digital Marketer Needs to Know

    Are you overwhelmed when you are trying to choose the best marketing tools for your digital marketing process?

    It feels like there’s a new tool introduced on a daily basis, many of them have overlapping functions. Should you explode your budget and buy all of them just in case, or stick with your existing stack, and risk missing out on the technology that could improve your marketing strategy?

    Don’t panic if you still don’t have a MarTech stack in place. A MarTech stack is a way to organize your marketing tools and understand how they all can work together – your teams can then start working side-by-side and share all the functionality and insights that are available.

    Building Your Own MarTech Stack

    You may not have realized it, but you have already got a MarTech stack. It may be seen as the box of marketing tools, but it’s actually one tool which is made up of many.

    Before you start spending cash for tools, learn what you already have and how they are working together. Then test, and test again, before considering on spending.

    Here is a list of Best Marketing Tools for Your MarTech Stack :

    1. SEMrush

    After a quick stroll around your thesaurus, and a few last-minute tweaks, your blog post is ready.  Ready to Publish and fingers crossed? Well, we all know that’s never gonna work, there’s way too much competition out there to ignore your SEO.

    To optimize your content, you need – SEMrush which is one of the best keyword research tools out there. You will be able to analyze your rankings, ad copy, and backlink profiles.

    It analyzes your entire SEO strategy and delivers insights on how you can drive more traffic to your site as with this tool you can also track your competitors.

    2. Hotjar

    It is one of my favorite marketing tools. Hotjar reveals how web and mobile users behave when they visit your website – you can see what they’re looking at. Analysts, web developers, digital marketers, and UI developers use this tool to optimize the conversion and usability rate of their website.

    The visual tool shows how users are interacting with your website – you can see the specific areas they’re spending time on, where they are clicking, etc. Thus it reveals the hot areas that give you the opportunity to improve and optimize your conversion rate.

    Features include:

    Visitor Recordings monitor users behavior on each page.

    Heatmaps track where users scroll past or click.

    Conversion Funnels identify the pages that cause visitors to leave the site so you can now improve bounce rate.

    Form Analytics monitor will find where users are dropping off and not completing your forms.

    Feedback Polls – Add a polling box to high-traffic pages to get the instant comments.

    3. Ahrefs

    Ahrefs was originally used for backlink analysis, but now it has included SEO auditing, content marketing analysis, link prospecting, ranking positions, and keyword research.

    In its dashboard, you can set up projects to monitor domains for changes in metrics, like domain health, accessibility, crawlability, metadata violations, gained and lost referring domains, URL rating, backlinks, and rank tracking for your domain

    It will send you the Email alerts which will show you all the backlinks you’ve won and lost, along with rankings. You will also receive a crawl report which will have the response codes, any duplicated or thin content, title tags, H1 and H2 tags, internal/external links, and meta descriptions.

    4. Talkwalker Alerts

    If – and it happens to us all – When someone posts something negative about your brand, you need to find and react quickly to reduce the possible damage. Talkwalker Alerts is quick to set up, easy and free to use.

    Define your specific search terms, and you’ll start receiving email alerts of your latest mentions on the web, and all the breaking news stories.

    5. Google Analytics

    Google Analytics tracks and identifies data from your website – traffic, bounce rate, conversions, and more. Google offers it as a free tool that identifies insights about how users find and use your website. If you own a website, for business or pleasure, Google Analytics is an essential tool to have.

    6. Marketo

    We have spent a long-time testing Marketo, ensuring it would fit into our existing MarTech stack, our goals, and our team. It ticked all the boxes and we haven’t looked back since then.

    Marketo is one of the most important marketing tools in your MarTech stack because of its following amazing features:

    User-friendly – It’s UI may not be that much attractive, but it’s easy and intuitive to use.

    Easy to integrate with Salesforce – It’s syncing can be slow but these two marketing tools work hand-in-hand.

    Fast to set up – It’s quite easy to implement and you’ll be up and running in no time.

    Support & community led – It provides advice on campaigns and technical issues are always available.

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