How to Promote Kid’s Apps ?
Promotions always require expertise and a set of rules and regulations that need to be followed. Below listed are some of the practical means by which one can go ahead and promote their child apps.
Creating a distinct child-friendly icon will help to increase the chances of people using your app more. Creating icon shortcuts will increase usability and improve the user interface of the application, making it popular to use the app. Adding great icons also improve the look of the app dramatically.
Submitting your app for review is a great idea to propel the promotion. Just make sure that you follow the guidelines and stick to them firmly. This move may absolutely increase your chances of getting featured in top best app category competitions or selections. The reviewers usually review your app and even rate them – meaning that people will read these reviews and come to purchase or use your app!
Price your App with Discretion
It is the parent of the child who will be making the purchase so fix it wisely – keeping the budget in limitations might mean that you could attract more customers.
Get a Great Pitch
What would be the one standing alone point of your app? What could make it stand apart? Is your app an amazing tool for kids? Sometimes finding a great pitch can help place your app at a higher position. That works brilliantly.
There are many forums that reach out to the correct set of audience and help you promote the app. By becoming a member of that forum, your suggestions will automatically draw value. Depending on your role in the organization, people will even start taking in your advice. You could promote your apps here easily and attract the masses.
This is a great way to spearhead the promotions. Get a list of interested customers and mail them regularly about the features of the apps, why they should use the apps, etc. this creates a curiosity in the people, and helps them know about your app also.
Social Media Campaign
A great and cost-effective way to let parents know about the app is to throw it to social media. The advantage of sharing content with thousands of people all at once is a great idea – reaching out to a wider audience means getting more customers. This could easily contribute to the success of the app.
If your app has some educational value, the chances of getting popular are more! Advertise in the right forums to get the people to buy your app.
The trick is to use ASO or App Store Optimization to get through the process of creating a great buzz and inviting more people to use the app.