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    How to Succeed in Influencer Marketing for Mobile Apps?

    How to Succeed in Influencer Marketing for Mobile Apps

    It is not very uncommon that one would own a mobile app and not know how to market it. It is also very obvious that if one owns a mobile app, he would want the world to know about it so that sales would increase rapidly. For that, one needs to spread the word about the app through influencer marketing channels.

    The trouble here lies that there are several mobile apps that are present in the market – you might have to give your users a good enough reason to download your app. Influencer marketing provides you exactly what – you get to promote your app to all social media users. The influencer market exactly finds your requisite customer base and helps you find your target audience.

    What is Influencer Marketing for Mobile Apps?

    This is the simple task of providing recommendations to your users – so the influencers will recommend your products ( mobile apps ) to a large audience. This is word of mouth propagated at large by social media, so all at once, thousands of people get to know about the application. An influencer who is already well known in the market simply leverages that position to recommend your app. These influencers can be anybody – social media stars, bloggers, celebrities, or anyone who has been doing this for a long time and has a lot of followers. The commonest platforms that can be used are that of Instagram, YouTube, and SnapChat. For a very crude example, let’s consider that you have a beauty related app – and there are lots of makeup artist influencers all over Instagram and YouTube. All you need to do is collaborate with them, and your mobile marketing is done!

    Why is Influencer Marketing Effective?

    Your target audience is bombarded with information and he is trying to find the genuine piece of information based on which he will make the purchase. It has been noted that anonymous advertising hasn’t affected the audience that much – as much as a human face and a recognized source of information has. A real person (influencer) standing before a crowd and advertising and recommending a product is, of course, a great way to get things going. The influencers are the people who attract the interest of the audience easily. Thus when they are standing out there recommending your product ( mobile app ) – in all probabilities you are getting the complete organic audience. There has been a survey which states that almost 60% of the people are more likely to buy a product when recommended by someone on YouTube.

    Influencer Marketing Effective

    How is it Effective?

    Stories always stick with people – give the narrator a face, help the audience connect with him, and then this would be the staircase to success. Find amazing storytellers who can deliver this work for you – he can be the bridge between you and the audience.

    How to go About it?

    There are some guidelines that need to be followed – plan out your marketing campaign well here. You will be collaborating with another person to stand in front of a crowd and deliver your product. These are some of the basic instructions that need to be followed:

    Setting up targets: you will have to have some figure in mind – how many people do you want to reach. What will be the goal of one post? Before asking the Instagrammer to promote your mobile app – keep in mind that you must go ahead and keep the figures in your head clear.

    Selecting the right platform: you need to know who your target audience is, and you need to know which social media platform they use. After getting through the platform, know the features and the benefits of each platform well – platforms like Twitter allow limited text, while Instagram doesn’t allow a link sharing. Knowing these pros and cons will help you go ahead with the finalizing of which influencer you will request.

    Narrating a story: you might have to hire someone who has a great way to narrate a tale. It is said that people have a short attention span of 7 seconds, and to hold it for longer, you would need a great attentive story telling.

    The element of freedom: you might have to let the influencer do his story in his own way. Giving the influencer some amount of creative freedom might help the show run better. They have a characteristic way to do things, that is mostly their signature. Allowing them to do their gig is a great way to set things in the right place.

    Concluding the Discussion

    These days people use social media actively, and the reach is outstanding. It is but obvious that all brands use this platform to reach out to a wider audience. The trick is to humanize the advertisement so that people can relate to it. Platforms might be forgotten, but influencers are here to stay – this is one of the most strategic ways to get a great boost for your mobile app.

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