TikTok, a China-based mobile app that allows the users to create and share shorter musical videos is topping the app store carts. The app is gaining popularity across different international markets including the US, where the users are going crazy for the app. To extend its reach, the company has already launched a lighter version of the app in the Asian market. In 2018, the company started to target bigger Asian markets like Indonesia and India with a lighter version of the app. TikTok is doing so great that the social media giants like Facebook and Snapchat are cloning its features.
Back in August 2018, the parent company of TikTok, ByteDance launched TikTok lite ( Lite with a lowercase ‘l”) in markets like Indonesia, Thailand, Malaysia, and the Philippines. The company also launched the other version of the app on November 1, 2018, named TikTok Lite ( with an uppercase ‘L’). Both the apps are available on Google Play Store were the lite version as almost 5 millions of downloads and the version with Lite as 7.5 million downloads. The combined downloads count of both the lighter version of the app is almost 12 million. The user download count within a short period shows the app is taking over other social media apps in the market. These versions of the app were also downloaded by the users from additional 15 non-Asian countries like Brazil, Argentina, South Africa, Tunisia, Kenya, Dominic Republic and more.
However, the parent company of the app isn’t spending much on the promotion of the lighter version of the app compared to its flagship app. ByteDance is currently valued $78 billion in the market and trying to expand its reach globally. According to SensorTower, almost half of the total TiTok lite’s download cam over last month after the app was launched in India. The Flagship app of TikTok has around 887 million downloads on Google Play Store, and ByteDnace announced in July that the app’s user base grown to 500 million monthly active users.